Designs for the 'real woman'

Designs for the 'real woman'

Juli Lee has a mission. She wants women to feel not only comfortable, but pampered, when they slip into her line of lingerie and pajamas.
Not everyone looks like supermodels. She knows this. Most women out there know this too.
When she founded her business Julianna Rae, she sought to fill a void in the women's apparel market she believed was under serving a huge population of women. These are women who are suburban, active, independent, most likely college-educated and upper income, as well as self-rewarding and self-confident. The bulk of women she designs for are ages 30 to 60, although younger and older customers purchase her items.
"She's independent. She isn't waiting for life to happen - she's in there. She says, 'OK, life is here, let's embrace it,'" Lee, 36, said of her client profile.
These are the type of women who walk into Victoria's Secret, survey the thongs and impractical panty and bra sets, and leave discouraged because nothing suits their own lifestyle. These are the same type of women who may walk into department stores, take one look at the undergarments and think of their grandmothers.